Breathwise
Client
Irina Valda
Team
Naming by Yannick Nelson
Design by Anna Ristvey
at This That Design Studio
Year
2019
Goal
Symbolic and intuitive logo, color palette, and typography
Breathwise is an awareness coaching business built on a holistic understanding that change is a process and that through this process, both individuals and businesses can find enlightenment in their current condition. Breathwise believes that the five Koshas: Physical body, Energy body Mental body, Wisdom body, and Bliss body impact self clarity and alignment. My original logo design uses five intertwined lines to symbolize the unity of the five bodies and emphasizes the never ending process of self discovery. I combined the energetic neutral colors to set the tone for enlightenment. The applied brand enhances the authentic spirituality found in Breathwise.
