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Breathwise

Client

Irina Valda

Team

Naming by Yannick Nelson

Design by Anna Ristvey

at This That Design Studio

Year

2019

Goal

Symbolic and intuitive logo, color palette, and typography 

Breathwise is an awareness coaching business built on a holistic understanding that change is a process and that through this process, both individuals and businesses can find enlightenment in their current condition. Breathwise believes that the five Koshas: Physical body, Energy body Mental body, Wisdom body, and Bliss body impact self clarity and alignment. My original logo design uses five intertwined lines to symbolize the unity of the five bodies and emphasizes the never ending process of self discovery. I combined the energetic neutral colors to set the tone for enlightenment. The applied brand enhances the authentic spirituality found in Breathwise.

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