Strain Dating Profiles

Client

Lightshade dispensary

Team

Design by Anna Ristvey

at Hybrid Marketing.

Year

2021-2022

Goal

Create an entertaining, educational, and engaging social media campaign.

I designed a series of Instagram posts of the online dating profiles of all the cannabis strains offered at Lightshade dispensary. Each post personified the strain and paralleled its effects to characteristics listed in their online dating profile bio. I humorously photoshopped the cannabis buds into a picture of the type of person that strain would be. These posts garnered plenty of attention and was award nominated.

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